Turning Junk Into Health Food
Through the Magic of Labels

I just want to applaud the food industry, which has found a new way to turn junk food into health food.

How? Well, it’s not by changing the ingredient list, that’s for sure. No, the best way to appear like health food is to create an industry-wide label called Smart Choices, reports The New York Times. Then, promote the labeling system as a way to help “shoppers make smarter food and beverage choices within product categories in every supermarket aisle.”

Cool. Maybe we can make air pollution go away by giving cities like Los Angeles and New York their own “Clean Air” logos.

Anyway, here are some of the products that “meet a comprehensive set of nutrition criteria based on the Dietary Guidelines for Americans and other sources of nutrition science and authoritative dietary guidance:”

  • Cocoa Krispies
  • Corn Pops
  • Froot Loops
  • Frosted Flakes
  • Peter Pan and Skippy products (most contain some hydrogenated oils, sugar and salt.)
  • Popsicle Firecracker

I had given up Lucky Charms years ago, but it also made the healthy list. I was thinking about going out and buying a box, but a party pooper at Harvard’s School of Public Health said this to the Times: “These are horrible choices.”

“The object of this is to make highly processed foods appear as healthful as unprocessed foods, which they are not,” added food expert Marion Nestle.


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Through the Magic of Labels

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